Perilaku Konsumtif Followers Akun @discountfess Pada Media Sosial X
DOI:
https://doi.org/10.62383/risoma.v2i4.127Keywords:
Consumtive Behavior, Social Media, X, FollowersAbstract
Globalization brings many influences and changes in human life. The rapid dissemination of information obtained through social media can cause change. X account @discountfess as a forum that favolitates the dissemination of information quickly and widely can influence a person's behavior, one of wich is consumprive behavior. This study aims to describe the consumptive behavior of folllwers account @discountfess at social media X, using a descriptive method of quantitative approach. Sampling was accidental sampling with 96 followers @discountfess account. Data collection techniques include observation, questionnaire, documentation and literature study. The results show that the consumptive behavior of followers account @discountfess that causes impulsive purchases in the moderate category of 57%, irrational purchase in the moderate category with a percentage 60% and waste in the high category with a percentage 52%.
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