Analisis Media Monitoring Terhadap Brand Hamlin Pada Bulan Maret 2024 Menurut Teori Evring Goffman

Alifia Sherli Septyani; Hanny Hafiar

doi:10.62383/wissen.v2i2.88

Authors

Alifia Sherli Septyani Universitas Padjadjaran
Hanny Hafiar Universitas Padjadjaran

DOI:

https://doi.org/10.62383/wissen.v2i2.88

Keywords:

Media Monitoring, Hamlin, Fashion

Abstract

The fashion industry in 2024 will continue to develop along with developing trends, technology and consumer needs. The existence of the fashion industry as one of the largest industries in the world contributes to the Indonesian economy. In the Indonesian fashion industry, there are many local brands. One of them is the Hamlin brand. In mid-March 2024, Hamlin was hit by an issue of product counterfeiting. This issue prompted the author to carry out media monitoring to monitor and analyze updates related to conversations regarding the Hamlin brand, including specific, positive opinions and negative opinions that could affect the public's reputation and trust in the Hamlin brand. This research uses a descriptive qualitative approach. Research data was obtained from the results of analysis of reviews on several social media. Researchers also use secondary data in the form of journal articles, books and other literature on the internet. The theory used in this research is Erving Goffman's dramaturgical theory. The results of the analysis show that the issue of product counterfeiting involving the Hamlin Brand has significantly disrupted the brand's image and reputation. Hamlin Brand's ineffective response to this issue has exacerbated the situation and increased public doubt and distrust of the brand.

Downloads

Download data is not yet available.

References

Amelia, L., & Amin, S. (2022). Analisis self-presenting dalam teori dramaturgi erving goffman pada tampilan instagram mahasiswa. Dinamika Sosial: Jurnal Pendidikan Ilmu Pengetahuan Sosial, 1(2), 173-187.

Anastasia Hutagalung, K. (2022). Analisis Presentasi Diri Musisi dengan Pendekatan Teori Dramaturgi Erving Goffman (Doctoral dissertation, ISI Yogyakarta).

Darmalaksana, W. (2020). Metode Penelitian Kualitatif Studi Pustaka dan Studi Lapangan. Pre-Print Digital Library UIN Sunan Gunung Djati Bandung

Kementrian Perdagangan RI. (2023, Oktober). Buka Jakarta Fashion Week 2024, Mendag Zulkifli Hasan: Bangun Industri Fesyen Go Global, Pemerintah Perkuat Kolaborasi. Di akses pada Maret 2024. https://www.kemendag.go.id/berita/siaran-pers/buka-jakarta-fashion-week-2024-mendag-zulkifli-hasan-bangun-industri-fesyen-go-global-pemerintah-perkuat-kolaborasi.

Khuzaimah, K., Ciddan, H., & Sadewo, F. X. S. (2023). Dramaturgi koruptor: Analisis framing pada pemberitaan Lukas Enembe di media detik. com. AL MA'ARIEF: Jurnal Pendidikan Sosial dan Budaya, 5(1), 40-50.

Mustari, M., & Rahman, M. T. (2012). Pengantar Metode Penelitian. Laksbang Pressindo.

Pamungkas, R. A., & Adnan, M. (2023). Citra Politik Kandidat Walikota Semarang dalam Instagram: Analisis Dramaturgi pada Pilwakot Semarang 2020. Jurnal Pemerintahan dan Politik, 8(2), 77-86.

Sakti, R. B., & Sinduwiatmo, K. (2023). Analisis Framing Pemberitaan Tragedi Kanjuruhan Di Media Pemberitaan Online (Studi Analisis Framing William A. Gamson). Metacommunication; Journal Of Communication Studies, 8(1), 104-124.

Saputra, D. A. (2022). Responsivitas Pengguna Internet Terhadap Kebijakan Ppkm Level Melalui Pendekatan Analisis Sentimen Di Media Sosial.

Sugiyono. (2009). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alpabeta.

Syaifullah, S., & Soemantri, D. O. (2016). Pengukuran kualitas website menggunakan metode webqual 4.0 (studi kasus: Cv. Zamrud multimedia network). Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi, 2(1), 19-25.

Gunawan, A. I. (2020). Kegiatan Media Monitoring Humas Pemerintah Kota Cimahi. Jurnal Ilmu Komunikasi, 3.

Yohanna, Liosa, R. (2023) Pembingkaian Berita Rumah BUMN. Journal Untar, 2.

IBRAHIM, A., YUSMANIARTI, NURZANI, Z., GINA, A., PARDEDE, I. I., RISKY, N., & HUSNIA, A. (2020). Social Media Monitoring Twitter: Mobile Brand Awareness Using the Selection Sort. Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019). https://doi.org/10.2991/aisr.k.200424.059

Agatha, G., Susilo, D., & Juliadi, R. (2023). How did the company respond to reviews on twitter? Es teh indonesia’ case. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 7(1), 105–133. https://doi.org/10.25139/jsk.v7i1.6150

Harisanty, D., Anna, N., Sugihartati, R., Srimulyo, K., & Bin Hamzah, M. F. (2024). Netizen Views on Artificial Intelligence: A Social Media Content Analysis. Kurdish Studies, 12, No: 1, 350–361.

Adriani, I., Patriani, T., & Purnamasari, O. (2023). STRATEGI MEDIA MONITORING PT. KINANTI STRATEGI UTAMA DALAM HANDLING KRISIS PEMBERITAAN MEDIA. INTERCODE, 3(1).

Yosephine, M., & Diniati, A. (2021). Strategi public relations Sinar Mas Land dalam membangun brand image perusahaan. PRofesi Humas, 5(2), 208-228.

Pramono, A., Hafiar, H., & Puspitasari, L. (2018). Place Branding Sumedang sebagai Puseur Budaya Sunda. Widya Duta: Jurnal Ilmiah Ilmu Agama dan Ilmu Sosial Budaya, 13(2), 13-23.

Putra, R. P., Yulianita, N., Hamdan, Y., & Ratnasari, A. (2018). Analisis Brand Equity Perusahaan Melalui Media Sosial (Studi Kasus pada Bagian Media Komunikasi PT. Pos Indonesia Persero). Idea: Jurnal Humaniora, 50-62.