Analisis Tren Fomo terhadap Keputusan Konsumsi Digital Remaja Secara Impulsif
DOI:
https://doi.org/10.62383/risoma.v4i5.1916Keywords:
FOMO, Digital Consumption, Impulsive Behavior, Social Media, TeenagersAbstract
This study aims to examine the characteristics of Fear of Missing Out (FOMO) and the factors that trigger impulsive digital consumption among adolescents. Using a descriptive qualitative approach at MAN 2 Kota Madiun, data were collected through interviews and documentation and then analyzed using the Miles and Huberman model. The main findings reveal that FOMO among adolescents is reflected in the fear of missing out on trends, the tendency to compare themselves with others, and a strong desire to keep up with social media updates. This triggers impulsive digital consumption behavior, such as purchasing products without careful planning. The driving factors include the influence of social media, the role of influencers, peer environments, the visual appeal of content, and emotional impulses. Overall, the study concludes that FOMO drives impulsive digital consumption decisions among adolescents, highlighting the importance of improving self-control and digital literacy. Easy access to products through social media also accelerates the purchasing process. Promotions, viral trends, and influencer recommendations can cause adolescents to make decisions more quickly without deeply considering their needs. Therefore, digital literacy is needed to help adolescents make wiser consumption choices in their daily lives.
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