Peran Public Relation Dalam Pemulihan Citra Pada Produk Scarlett
DOI:
https://doi.org/10.62383/konsensus.v2i1.636Keywords:
Image Restoration, Public Relations, Scarlett, BoycottAbstract
With various events that have a negative impact on Scarlett at the time of the product being boycotted because it is pro to Zionist carried out by the owner of Scarlett. This research was conducted with the aim of finding out the role of public relations in restoring the image of Scarlett products. This study uses a literature study methodology by collecting references from previous research from several researchers. The results of the research conducted show that public relations has a very important role in regulating the flow to restore Scarlett's image to the public through the media used, such as online media and print media to provide an explanation of the case, apologies to the public to regain public trust in Scarlett in order to get a good image again.
Downloads
References
Ahmad Aulia Anas, & Tri Sudarwanto. (2020). Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Di Eiger Store Royal Plaza Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), Vol. 8(No. 3 (2020)).
Andika Dwi. (n.d.). Profil Scarlett yang Dapat Seruan Boikot Usai Diduga Dukung Israel. Www.Tempo.Co.
Compas. (2022). 10 Brand Skincare Lokal Terlaris di Online Marketplace. Compas.Co.Id.
Coombs, W. T. (2007). Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate Reputation Review, 10(3), 163–176. https://doi.org/10.1057/palgrave.crr.1550049
Deva Satria Pamungkas, Indra Bahari Saputra, & April Laksana. (2024). Strategi Komunikasi Digital Melalui Media Sosial Untuk Membangun Kepercayaan Konsumen. Konsensus : Jurnal Ilmu Pertahanan, Hukum Dan Ilmu Komunikasi, 1(6), 88–94. https://doi.org/10.62383/konsensus.v1i6.461
Hasilkan Produk Berdaya Saing Global, Industri Kosmetik Nasional Mampu Tembus Pasar Ekspor dan Turut Mendukung Penguatan Blue Economy. (n.d.). www.ekon.go.id
Kalodata. (n.d.). Total Penjualan Scarlett Whitening. Www.Kalodata.Com.
Keller-Rudek, H., Moortgat, G. K., Sander, R., & Sörensen, R. (2013). The MPI-Mainz UV/VIS Spectral Atlas of Gaseous Molecules of Atmospheric Interest. Earth System Science Data, 5(2), 365–373. https://doi.org/10.5194/essd-5-365-2013
Kinanti, S., & SAPUTRA, A. (2023). Pengaruh Celebrity Endorser Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kota Batam. ECo-Buss, 5(3), 880–893. https://doi.org/10.32877/eb.v5i3.635
Kotler, & Amstrong. (2018). Principles of Marketing Global. Pearson Education.
Laksana, A., & Fajarwati, N. K. (2021). STRATEGI KOMUNIKASI ORGANISASI SERIKAT PEKERJA NASIONAL PT. PARKLAND WORLD INDONESIA DALAM MENINGKATKAN KESEJAHTERAAN KARYAWAN. Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance, 1(2). https://doi.org/10.53363/bureau.v1i2.28
Laksana, A., Ferdiana, R., & Falah, M. (2023a). Strategi Komunikasi Organisasi Motor XTC dalam Membangun Citra Positif di Masyarakat Kota Serang. ANTASENA: Governance and Innovation Journal, 1(2), 60–69. https://doi.org/10.61332/antasena.v1i2.116
Laksana, A., Ferdiana, R., & Falah, M. (2023b). Strategi Komunikasi Organisasi Motor XTC dalam Membangun Citra Positif di Masyarakat Kota Serang. ANTASENA: Governance and Innovation Journal, 1(2), 60–69. https://doi.org/10.61332/antasena.v1i2.116
Laksana, A., Ferdiana, R., & Hanafi, M. (2024). Strategi Komunikasi Dinas Perhubungan Kota Serang dalam Sosialisasi Kebijakan Program Sistem Satu Arah Jalan Kaujon Serang. PANDITA: Interdisciplinary Journal of Public Affairs, 7(1), 1–15. https://doi.org/10.61332/ijpa.v7i1.120
Laksana, A., Fitrianti, R., & Humadi, A. (n.d.). SOSIALISASI PENGEMBANGAN MEDIA DALAM PEMANFAATAN TV DIGITAL DI DESA BANYUMAS. Jurnal Ilmiah Pengabdian Kepada Masyarakat JIPAM, 1(3), 2022–2121. https://doi.org/10.55883/jipam.v1i3
Mastuki. (2020, June). Menjadi Muslim, Menjadi Indonesia (Kilas Balik Indonesia Menjadi Bangsa Muslim Terbesar). Kemenag.Go.Id.
Olivia Putri Andini, Sefia Darmayanti, Indah Fitria Sari, & April Laksana. (2024). Peran Human Relation dalam Menciptakan Lingkungan Kerja yang Harmonis dan Produktif. Konsensus : Jurnal Ilmu Pertahanan, Hukum Dan Ilmu Komunikasi, 1(6), 140–148. https://doi.org/10.62383/konsensus.v1i6.476
Reni Erina. (n.d.). Dihujat Warganet Usai Unggah Video Dugaan Pro Israel, Felicya Angelista Minta Maaf. Rmol.Id.
Sampe. D. Y, & Tahalele. M. (n.d.). Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Merek Vivo Pada Toko Bandung Jaya A.Y Patty Ambon.
Sari, N. J., Rahmanda, E., Yena, F., Putri, S. T., & Laksana, A. (2024). Komunikasi Korporasi Pada Era Society 5.0. ETIC (EDUCATION AND SOCIAL SCIENCE JOURNAL), 1(2). https://naluriedukasi.com/index.php/eticjournal/index
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
